A Central New Mexico Community College Honors Graduate.
CNM BUSINESS PROJECTS
RSP Corp. Employee Healthcare&Training Program
RSP Corporation’s Employee Healthcare & Training Program is a health and wellness program that I created as a final project for my HR Management course. When creating this program, I acted as the Human Resource Coordinator for RSP Corporation, which was looking to decrease healthcare costs, insurance costs, and increase employee productivity by contributing to employees’ good health. Instead of cutting back on healthcare that would ultimately hurt employee morale and put a strain on employee-employer relationships. I developed a wellness program that promotes healthier living and provides incentives to encourage employees to join the program.
Improvements that were made since completing the project was an additional slide that calculates the yearly costs of the wellness program. The information that I gathered for the project has given me great insight into how much unhealthy employees cost employers each year. Unhealthy employees cost employers money by increasing work-related accidents, insurance premiums, absenteeism, and hiring and training costs. The amount that unhealthy employees cost employers could be spent on a health and wellness program that would increase productivity, that would ultimately increase profits.
This project helped me realized that a company is only successful, and it is their responsibility for providing quality benefits that could improve their employee’s quality of life. There are far too many companies that take advantage of good employees. Employers who take care of their employees have the most hardworking, loyal employees who are invested in the success of the company.
Curb Mobility Marketing Plan
For my Principle of Marketing final project, I created a marketing plan for Curb Mobility, a rideshare company that was looking to expand its target market. In order to accomplish this, Curb Mobility needed to identify 3 things: 1) which areas in the company needed to be re-evaluated, 2) who was the target market, and 3) who were the top competitors in that target market. Curb Mobility needed to identify who their new target market was, a customer persona was developed, and the customer journey was completed with that persona in mind. Additionally, a SWOT Analysis and a Competitive Analysis was conducted. The SWOT analysis identified the opportunities to improve weaknesses and what threats could be mitigated. The Competitor Analysis identified who the top competitors were and how Curb Mobility compared to them.
The only improvement made to the marketing plan was I updated the marketing channels that Curb Mobility could use that would be more efficient in marketing to the target audience. Previously, the 3 digital marketing channels I had for Curb Mobility to use, were text messaging, email, and social media ads. However, pay-per-click marketing has become more popular when it comes to marketing to internet savvy consumers. Pay-per-click advertising would benefit Curb Mobility the most because the marketing channel would cover a wider market, especially on the social media level.
From this marketing project, I realized that for a company to be successful they need to know who their target market is and what unfulfilling need they have. This is extremely important because there are many small businesses that don’t make it past the first 5 years of operation merely because they misjudged their targeted audience’s unfulfilled need. It is equally important to identify the top competitors in the market so that a company can understand what areas need to be adjusted in the company in order to compete. The understanding of a marketing plan will be helpful in my career because I would be able to complete a marketing plan for any company that I work for. This would make me an ideal candidate for any position because marketing to the right target market will be extremely profitable.